Business growth is difficult. Start with a good idea. You need a profitable niche, a target population, and something valuable to sell. It’s harder to promote your goods, services, or information. Profitability and market viability are unattainable without good marketing.
Marketing strategy is often considered rocket science. How can you effectively deliver your message? How can I boost my offer’s visibility and conversion rate without sacrificing profit? Social media, SEO, blogging, and PPC advertising compete for people’s attention, so it’s simple to see why they’re frazzled.
Business strategies that got you this far won’t necessarily take you further. If helpless, join the crowd. Most entrepreneurs work “in” their businesses, not “on” them. Due to our day-to-day operations, which include customer hand-holding, supply-chain needs, and more, we often forget to use the ideal marketing strategies to yield great entrepreneurship results.
What steps are needed? A pause is required. To reach a larger audience without breaking, examine and master your message’s mechanics. The answer? Your marketing efforts will be wasted without an effective sales funnel and higher conversions. Here are five marketing strategies that yield great entrepreneurship results.
1. Use Social Media
It’s impossible to avoid today’s ubiquitous social media platforms. If you will, all the “magic” is taking place there. Some company’s success has been built entirely on the strength of social media. In the beginning, it may seem overwhelming. Sure. However, updating your social media profiles will become less of a chore as you gain traction.
Alternatively, if you have the financial resources at your disposal, you could employ a social media manager. But if you don’t, just be yourself. Share your opinions here. Put up your wares. Put up whatever you think will help your readers, whether it be information about you and your company or the field in which you operate.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to contact potential clients who might be looking for your products and services. This is very powerful marketing.
2. Start Blogging
You could undoubtedly begin blogging. Establishing a blog for your company is essential; if you don’t already have one, you’re missing out. However, posting to a third-party blog is also encouraged. Most people find blogging uninteresting because they lack visibility. Unless you know what you’re doing, your blog will be a barren desert.
But this isn’t just about expressing your views on your site. You should start authority blogging. Submit your writing to sites like Media. Answer questions on Quora and Reddit. The LinkedIn publishing platform is another option. These high-authority websites are open to all contributors, each of which has a sizable readership and thus provides rapid and widespread exposure.
Blog efficiently when you do decide to do so. Stop sharing empty clickbait. Think about adding value. Are you worried about divulging all your business secrets? Don’t be. Give away the farm. To be seen as an authority, you must provide such value to others that they cannot but take your advice. This is one of the most potent tactics you can employ to sell any business.
3. Learn The Art of SEO (Search Engine Optimisation)
In terms of marketing, this is a topic that genuinely excites me. Many people are paralysed with fear in this area. In some ways, SEO is indeed terrifying. Yet its potential for influence should not be underestimated. When you know how to use it to your advantage and master SEO, the sky’s the limit.
Some businesses provide training in using private blog networks and other deceptive link schemes to “fool” Google. It could work in the short term, but it will get you in trouble in the long run. SEO is not a field for experimentation. Just like in business, you have to put in the work and the time if you want to see the benefits.
Could you give me some pointers on how to do this properly? Avoid excessive use of keyword spamming. There is no contest. This is a common blunder that plenty of people make. Make sure your information is readable by humans while also satisfying the needs of search engines. But most essential, make sure that the message you’re sending is profound, interesting, original, and helpful.
4. Produce a High-Quality Lead Magnet
Building a compelling lead magnet is the key to a successful marketing campaign. I’ve discovered that the results may be phenomenal if you have the appropriate lead magnet and offer it to the correct audience. If you can pinpoint the proper problems and offer a remedy in your lead magnet, you’ll be well on your way to achieving your goal.
To what issue are your target customers seeking a solution? Why did you decide to enter the business world initially? Before you begin developing your lead magnet, ask yourself these questions. If you can pinpoint the issue(s) your target audience is experiencing, you’ll be better able to provide a solution in your lead magnet.
If you want to attract more potential customers, what kind of lead magnet should you create? This could be in the form of a book, checklist, video, or other media. The lead magnet isn’t the only factor. A squeeze page is a landing page that collects email addresses in preparation for a sales pitch. First and foremost, though, you need a great lead magnet. The more professional it is, the more of your target audience you will reach.
5. Implement Email Marketing Sequences
Any effective sales will have a series of email marketing messages. After a person subscribes to your list will begin receiving these messages automatically. Establish rapport with the subscriber by using an email series. Act genuinely and openly. Tell the story of your travels.
Email opens, and clicks can create distinct groups of recipients. For example, if a user clicks on a specific link, it indicates that they are interested in learning more about the topic. Mark the subscriber so you can market to them in the future. Identify the purchaser if they make a purchase. The ability to identify your customer’s and your subscribers’ preferences is crucial for segmentation.
Perform split testing before sending out any broadcasts. Split test everything; you can never be sure what will work best until you put it to the test. Because of this, you’ll be able to better communicate with and sell to your target demographic because you’ll have a deeper appreciation for the factors that resonate with them.
Written by Stephen Taylor, Propaganda CEO